The redesigned homepage of Giveth addressed user concerns, and significantly improved the overall user experience. Users found it easier to understand Giveth's mission and were more engaged with the platform.
Building trust became simpler, leading to increased donations for fundraising projects. Enhanced navigation options improved user experience and satisfaction while the video provided a quick and accessible way for users to grasp the essence of Giveth.
Giveth is focused on Building the Future of Giving using blockchain technology, to support and reward the funding of public goods by creating open, transparent, and free access to the revolutionary funding opportunities available within the Ethereum ecosystem.
Giveth's goal is to help projects gain attention and raise donations for their cause. However, the website faced multiple challenges, including a lack of clarity on the main function, unengaging projects, difficulty in building trust, complexity in explaining the GIVeconomy, and navigation issues due to a lack of shortcuts or search functionality.
The homepage was revamped to clearly introduce Giveth and its mission, highlighting the rewarding mechanism, verified projects, and easy onboarding process. We personalized project promotion by showcasing relevant projects based on important global events.
To assure new users of Giveth’s activity and impact, we provided statistics on total projects, donations, and donors, along with real-time updates. Additionally, we created a concise video introduction, featuring successful fundraisers, to explain Giveth in under two minutes for those who prefer visual content.
We revamped the homepage to clearly introduce Giveth and its mission. We highlighted the rewarding mechanism, verified projects, and easy onboarding process.
Instead of random projects, we showcased projects based on important events worldwide, making it more relevant for users.
We provided statistics on the total number of projects, donations, and donors, along with real-time updates on the latest donations, to assure new users of Giveth's activity and impact.
To cater to users who prefer visual content, we created a concise video featuring Giveth's founder Griff Green to explain Giveth in under 2 minutes.
Mitch
DAO Ops Lead | Product Manager
