Size.credit

Product Strategy
UX/UI
Visual Identity
Web Design

Impact of our work

The new, user-friendly interface has made it easier for users to engage with the platform, increasing satisfaction. The strong new brand identity has built trust, leading to more users participating in lending activities. Users now feel more secure about using Size.credit, knowing that it is transparent and reliable.

As a result, Size.credit has become a leader in the DeFi lending sector, setting new standards for user-centric design and operational excellence. The collaboration not only met but exceeded expectations, making Size.credit a trusted choice for both 'degen' borrowers and cautious DeFi users.

Background

Size.credit is the first fixed-rate lending protocol to unify liquidity across all loan maturities, paving the way for deeper and more stable fixed-rate liquidity. Traditional DeFi platforms often struggle with fragmented liquidity, making it difficult for users to find consistent loan options.

Size.credit addresses this issue with its innovative peer-to-peer (P2P) order book system, structured as yield curves. This approach caters to both high-risk 'degen' borrowers seeking aggressive returns and more cautious DeFi users looking for stable, lower-yield investments.

Challenge

Size.credit faced two main challenges. First, existing DeFi platforms had fragmented liquidity, which made it hard for borrowers to feel confident and for lenders to participate fully.

Second, the user experience on these platforms was often confusing and inconsistent, making it difficult for users to trust and navigate the system. To succeed, Size.credit needed to create a platform that was both reliable and easy to use.

Solution

To overcome these challenges, Size.credit teamed up with General Magic. We designed the entire user interface, creating a modern and easy-to-use platform that works well on both mobile devices and desktop computers.

We also developed a new brand identity that highlights Size.credit's core values of reliability, innovation, and transparency. This new look and feel helped build trust with users, no matter their risk level.

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"General Magic delivered above and beyond expectations. The design team dove deep into the mindset of our target users to define a brand and product experience that is both welcoming and professional. We especially love the logo and colors! They were communicative and flexible, sharing many ideas that we ended up incorporating. I highly recommend them for brand and product design."

Jason Garland

DeFi Builder

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